B2B Marketing Consultant -
Robert Hennessey
Robert Hennessey, a B2B marketing consultant, founded MyMarketingDept Inc as an affordable marketing solution for small businesses and independent professionals to help solve the feast or famine of prospecting for new clients experienced by every small company. He recognized the need to provide a consistent flow of new business clients as critical to most businesses selling consultative products and services.
Most small businesses, independent professionals and consultants do not have the time or expertise to market their firm everyday because they immerse themselves so completely into servicing their existing client needs. This results in periods of no new business because of a lack of marketing occurring during their current consulting engagement.
Mr. Hennessey offers a low cost B2B marketing consulting solution specifically designed to help small businesses and independent professionals increase sales and improve sales quality, both in less time with less effort, at an affordable cost allowing for a constancy of marketing everyday to eliminate the new client feast or famine reality.
B2B Marketing Consultant Qualifications
Creative problem solver and accomplishment driven B2B marketing consultant- P&L experience; have managed sales & marketing teams of 100 plus. Worked in public, private and small start-up firms.
Management style honest and up-front- Excels under pressure and maintains a sense of humor by instilling and gaining commitment from others in a team environment.
CAREER HIGHLIGHTS
- Conceived and implemented new demand formula for evaluating company’s market share position that led to re-evaluation of customer base and added $10 million in additional sales.
- Added a new customer account base resulting in $26 million of domestic sales and generated $3.7 million in new government and export sales in 18 months.
- Launched new product segment that resulted in $8 million in sales and 18% net profit.
- Orchestrated most successful product launch in company history resulting in $5 million of orders in one day.
- Conceived and implemented first nationally successful point-of-purchase merchandising computer: high-end consumer product sales increased 20% in one year. THE WALL STREET JOURNAL, SALES & MARKETING MANAGEMENT, and INC. magazine noted this achievement.
B2B MARKETING CONSULTANT COMPETENCIES
Business Plans, B2B Inbound Marketing Strategic Marketing, Market Potential Analysis, Product/Service Marketing, Sales Promotions, Channel Distribution Strategy, Sales Force Management/Reorganization, Website Sales Lead Generation
Training & Speaking
Seminar & Speaking: Small Business: "Customer Centric Marketing", Internet Marketing: "Intelligent Email Marketing"
Consultant Industries
Cross Industry-Generalist
Special Concentrations: Start-Ups and reorganization in Manufacturing, Distribution, IT Services, Internet, Professional Services & Retail
Consultant Area Specialties
B2B Marketing Consultant-All; Small Business B2B Small Business Plan, Small Business B2B Marketing Plan; Small Business Lead Generation, Email Marketing, Direct Mail, Inbound Marketing Services, Website Sales Lead Generation
RELEVANT CAREER POSITIONS
VP Sales/Marketing, VP Marketing, Kentile, Inc. Chicago, IL
Gen. Mgr., Adv./Sales Promotion, Congoleum Corp Lawrenceville, NJ
National Sales Manager Congoleum Corp, Lawrenceville, NJ
Sales Promotion Manager, Mannington Mills, Salem, NJ
EDUCATION
MS Office Certificate, Computer Learning Center, Schaumburg, IL
Communispond Public Speaking Certificate, NYC, NY
BA Government & Law, Lafayette College, Easton, PA