B2B Press Release Marketing

Small Business B2B Press Release Marketing & Distribution
What You Should Know

B2B press release marketing how to use press release marketing to maximize message delivery and lower distribution costs for small business.

B2B press release marketing is generally under utilized by most samll businesses. Press releases should be an active part of every small business b2b marketing effort. It can be a lower cost method of distributing your specific communications messages to your specific client base than other distribution options. There are specific guidelines that you should follow in order to get maximum benefit for your investment in press release marketing.

There are three key parts to successful small business b2b press release marketing

1. Choose the type of your press releases carefully. As a small B2B business, concentrate on quality content. Disseminate articles (tips, advice, did you know), application stories, market research, or white papers about your industry that your clients will be interested in reading about that will help benefit them.

2. Write a proper format press release that will get published.

3. Effective and targeted distribution. Mass distribution of a press release is ok for big business mass marketers but for small business you want to be selective in distributing your b2b press release. Why pay for national distribution when your business is local, county, state, or regional. The problem is the PR distribution services charge just about as much for local and state as national and sometimes more. However, distributing in your local market and cultivating relationships with your local editors with quality press releases as opposed to quantity will serve you best.

The good news about b2b press release marketing today is the Internet. The Internet helps reduce the expensive cost of press release distribution and where appropriate can reach a wider audience less expensivelly than the old offline methods of distributing press releases.

Benefits of Small Business B2B Press Release Marketing

• Build your business brand identity

• Build creditability as an expert in your field with quality press release content

• Announce a new service, product or information to your target audience

• drive additional targeted traffic to your website

• One of the more affordable ways of distributing your marketing messages

MyMarketingDept. Press Release Services

We will perform a number of public relation services on your behalf like an in-house PR department at a fraction of the cost. MyMarketingDept.com delivers affordable, press release services for both individuals and small businesses. We provide personal and customized press release services including contacting editors and beat writers directly on your behalf with your news stories. Our services include:

• Customer Centric Press Release Writing

• Targeted Press Release Distribution

• Press Release Optimization for the Web

Our pricing is small business friendly and affordable.

Your Bottom Line
Make sure you are capitalizing on the cost effective nature and power of b2b press release marketing to get your message out about your firm and its ability to help your target audience achieve business success.