Evaluate your next sales lead generation program before you spend any money. MySalesTool^sm is a handy benchmarking tool to analyze the logic and establish benchmarks to evaluate the progress and results of any small business B2B marketing program. You will need to establish realistic performance criteria and to think through your sales goals and assumptions. With this information, you will be able establish marketing benchmarks to track the actual results of your new business lead generation program against your benchmarks. This will allow you to adjust your lead generation tactics, if required, to assure success.

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