Marketing Campaign Analysis  
Marketing Campaign Analysis | B2B Marketing Campaign Benchmarking | Small Business B2B Marketing 

Smart Marketing Campaign^sm Analysis

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Increase the quality and effectiveness of your marketing campaigns through better decision making. In 2008, the return-on-investment for all types of direct marketing reached $15.60 in incremental revenue for every dollar spent, according to the Direct Marketing Association (DMA). The DMA also estimates that companies using e-mail marketing in 2008 generated an average $45.06 in revenue for each dollar they spent. Do you know if your next marketing program even stands a chance to break even, let alone return you a profit? Do you know which marketing program is the one the gives you the best opportunity to to be profitable?  How much will your next marketing program generate for your business in terms of return-on-investment? Want to know?

We have developed Smart Marketing Campaign^sm a professional marketing tool to analyze the logic and establish benchmarks to evaluate any small business B2B marketing program. You will need to establish realistic performance criteria and to think through your sales goals and assumptions. With this information, you will be able establish marketing benchmarks to track the actual results of your new business lead generation program against your benchmarks.

This small business marketing tool and the Smart Marketing Campaign Report^sm can save you thousands of dollars and a lot of wasted time in planning and executing your small business marketing campaign. It allows you to run unlimited "what if" scenarios by varying its 8 assumptions about your marketing campaign. You will then be able to evaluate 14 different key marketing metrics to answer questions such as -