Do you think that there is a reason why your head hurts after reading all the sales pitches about B2B marketing? Do you really need to know let alone understand every new buzzword that litters the B2B marketing ether?Read More
Small Business B2B Marketing Blog
Topics: B2B marketing
We know what a B2B sales lead is not. It is not:Read More
by Guest Blogger Dave Landry Jr.
It is a world of rapid-fire digital speed demons and if your company is not on target the alternative is a sure way to get lost in the dust. The old fashioned way of hunting for new business is no longer sufficient. You can only get so far relying on networking with here’s my business card and palm pressing. Utilizing social media options like Twitter to engage potential prospects first before the first handshake is the best way to beat the competition to the punch.Read More
You may have heard that Press Releases are dead as an effective marketing tool to create traffic to your website. Moreover, you may also still be getting emails from on-line press release companies still touting the traffic building and SEO benefits of press releases. So who’s right? Neither.Read More
One of the biggest problems small business B2B firms have when it comes to marketing their business is not identifying their target audience. But, how to create the marketing audience they need to reach. There has been a lot written about marketing personas, and these can be helpful, but most B2B companies know the make-up of their target market from a demographic and psychographic standpoint.
Should You Use Marketing Personas
Many B2B companies are looking to increase their spending on content marketing now and for the foreseeable future. A recent study conducted by marketing software review company Software Advice, analyzed 300-job listings to understand the attributes hiring managers are seeking in content marketing specialists.
Are you contemplating hiring a B2B content marketing specialist anytime soon? A majority of companies say they are looking to expand their b2b content marketing activities; if this is something you will be doing then here are some helpful insights.