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The MyMarketingDept. Inc Small Business B2B Marketing Blog is a great source of insights, tips and ideas about generating B2B sales leads. Our focus is on helping small business get practical solutions to grow sales every day.

About the Author

B2B Marketing Consultant

Robert Hennessey is a Marketing Consultant, Inbound Marketing specialist, and B2B Sales Lead Generation Practitioner. His focus is helping small business and very small businesses generate business-to-business sales leads. Always pursuing new approaches to applying customer-centric marketing to effective online and offline sales lead prospecting.

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How to Create A Small Business Marketing Audience

  
  
  
small business marketing

One of the biggest problems small business B2B firms have when it comes to marketing their business is not identifying their target audience. But, how to create the marketing audience they need to reach. There has been a lot written about marketing personas, and these can be helpful, but most B2B companies know the make-up of their target market from a demographic and psychographic standpoint.

Should You Use Marketing Personas

Marketing personas are great if everyone were the same. I think the need for marketing personas is better applied in B2C selling where the task involves culling through and identifying your best prospects from tens and hundreds of millions of people. Here there is an opportunity to fashion and ideal customer because the numbers are so large that many people will resemble the persona.



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Marketing Blogs

What to Look for in a Content Marketing Specialist

  
  
  
Content Marketing specialist

Many B2B companies are looking to increase their spending on content marketing now and for the foreseeable future. A recent study conducted by marketing software review company Software Advice, analyzed 300-job listings to understand the attributes hiring managers are seeking in content marketing specialists.

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Marketing Blogs

Content Marketing - What to Look For

  
  
  
B2B Content Marketing

Are you contemplating hiring a B2B content marketing specialist anytime soon? A majority of companies say they are looking to expand their b2b content marketing activities; if this is something you will be doing then here are some helpful insights.

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Marketing Blogs

What Is a Sales Lead for Business?

  
  
  
Sales Lead

What is the type of sales lead for business you really want? A lot of people will tell you there are a lot of different definitions of the business sales lead. Why is that?

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Marketing Blogs

Marketing Automation Are You In?

  
  
  
Managing Marketing Operations

We all are bombarded by emails about B2B marketing automation every day. So we thought you might be interested in learning more about the trends driving the frenzy in business marketing automation.

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Marketing Blogs

What Makes Small Business B2B Marketing So Difficult?

  
  
  
small business marketing

The reason that many small business owners find business-to-business marketing difficult is because, it is difficult.

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What Social Media Marketing Doesn’t Mean to Me

  
  
  
Social Media Marketing

In the age of social media, I can tell you what Social Media Marketing doesn’t mean to me as a B2B marketer.

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Marketing Blogs

Outsourced Marketing What's Important?

  
  
  
Outsourced Marketing

The key element you need to look for in hiring an outsourced marketing consultant is probably not what you think.

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Marketing Blogs

How to Generate B2B Small Business Sales Leads

  
  
  
B2B Small Business Sales Leads

How to generate B2B small business sales leads is often a challenge and confusing proposition. This is especially true now, when every day it seems we are bombarded by this new marketing or that new marketing instant solution to b2b sales lead generation. The truth is there is no instant solution. Generating B2B sales leads takes work and persistence. 

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Marketing Blogs

Small Business Trade Show Marketing 5 Tips

  
  
  
small business trade show marketing

Trade shows have been a staple of small business marketing because they project your brand and facilitate customer contact in a captive environment.

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