Small Business B2B Marketing Blog

5 Excuses For Small Business Not Blogging

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I bet you know the top 5 excuses for small business not blogging.

Many small business owners say they do not have enough time to dedicate to have a small business blog. However, blogging does not have to take up a lot of time. Posting one small blog post, a day can produce substantial returns on your small business b2b marketing efforts like:

• increasing website traffic
   
• obtaining more inbound links building your website’s authority with search engines
   
• reducing your sales lead acquisition cost

Regardless of these blogging benefits, many small businesses continue to make excuses to avoid embracing the power of this cost efficient and effective b2b marketing tool.

5 excuses you hear from small business for not having an active blog on their website

1. Lack of Time to Blog

Easily the most popular excuse for not blogging by small businesses owners is time. Did you know…?

• Businesses that have an active blog at least one blog post a week, generate over two times as much web traffic as websites without a blog.
   
• Blogging also generates almost twice as many inbound links for websites that blog.
   
• Regular blogging can also lower your sales lead cost when used as part of a suite of inbound marketing services for small business.

With this kind of impact on your business, you need to find two to three hours a week to blog. If you have employees, you can also ask them to participate and write blog articles. Talk to your vendors they might be willing to contribute to your blog and vice versa.

Obviously, you can hire people to blog for you. In fact, the amount you would pay will quickly come back to you in additional customers.

2. Lack of Topics to Write About

Because you are a small business that is in the market to sell goods or services, you may think that you do not have any good blog topics to post. Who wants to read a post about your newest product/service? The truth, small business B2B blogging is more than just writing about your products or services.

The main point of a blog is not to sell your products/services. The point is to draw readers to your website. Providing them with valuable content that relates to how you can help them solve their everyday business problems by helping them make their business work better.

Here are just a few ideas for small business blog content

• Offer helpful tips to your customers on how to solve their business problems 
   
• Comment on industry trends, articles, or other blogs
   
• Create helpful check lists or guides on “how to” do something

3. Lack of Writing Experience

Starting a small business blog can seem intimidating. You know how to operate your business, not how to design a web page. However, you do not need to know how to make your own web page to succeed with blogging. Many websites offer free blogs that you only need to sign up and then you can customize your blog with templates. Once you set it up, all you need to do is keep blogging a least once a week.

A short list of free blog websites

http://www.myblogsite.com/

http://wordpress.com/

http://www.blogger.com/
 

4. Lack of Writing Knowledge

If you have gone into business, you probably do not consider yourself much of a writer. To create a B2B marketing blog you have to know how to write well, right? While you do need to use good grammar and spelling in your blog posts, you do not need to have a background in journalism to write your blog. Here are more helpful insights into small business blogging.

5. Lack of Perseverance

Some businesses give small business B2B blogging a try for a little while and then give up. Maybe you started your small business blog already, but no one followed you or even read it. This is actually normal with new blogs.

Every blog takes time to build up a following and begin to work its magic. It may feel like a waste of time to keep writing for a blog that is not getting many views, but the more content you add to your site, the more interest you will get. It usually takes about 50 blog posts before you begin to see a real difference in your website traffic.

All you need is a strong commitment to perseverance knowing that every blog you post moves you one-step closer to building more traffic, leads and sales for you your business.

Takeaway:
The bottom line is there is no excuse not to be blogging a least once a week, if you want turn your website from a brochure into a marketing tool to help generate sales leads. Remember only you can stop you!