Small Business B2B Web Design

Small business B2B Web design that actually generates sales leads. Customer centric b2b web design is a small business website strategy that generates B2B sales leads.

Your small business b2b website needs to do something like generate sales leads. If your website is not generating sales b2b leads it is costing you money.

While Web design is an integral part of good Web marketing it is not the essential part. After all, beauty is in the eye of the beholder and most people do not decide to buy your product or service based on how attractive you think your Web site maybe.

Good "Web design" is really more about easy navigation, uncluttered design, easy to read, quality content and graphics that are pleasing not overwhelming. Unless you are an entertainment site like Disney don't waste your money on flash and other distracting graphics that may look interesting, but do little to achieve sales lead generation. In fact, there is much evidence that this may only drive potential business customers away for your website.

B2B Web Content is King

Effective B2B Web sites, (those that generate sales leads), do not focus on the look of a website but the marketing message you are trying to convey to a specific type of audience, a B2B audience. This audience is different than consumers and they are looking to get information and find solutions to everyday business problems. Business people are serious and don't have a lot of time to waste, nor are they looking to be entertained. A good business Web site is focused on meeting the needs of its target audience. Achieving small business B2B marketing message alignment on the Web is even more critical than offline because in one click your potential client is gone.

"It's the Message, Stupid"

Content really is king in effective web communication to obtain your sales lead generation goal. To get sales leads you must communicate the solution you offer to solve the problem of your target audience. You must communicate your solution from your prospects point of view not yours. Creating content that is customer centric is vital to moving Web visitors from browsing to action. Also, you must make it easy for your Web site visitors to find out the answers to the following three questions very quickly.

1. What does your company do?

2. Is what your company does appropriate for my business?

3. Does your company have a solution to the problem my company is looking to solve?

The ability to provide these answers to your website visitors in less than two clicks is critical to achieving small businesss web marketing success. Beyond these basics, other elements are necessary to achieve sales lead success. Things like...

• easy to read text with minimal formatting
  

• basic search engine optimization (SEO) techniques

• useful quality information that speaks to the problems of your target audience

• developing initial rapport and confidence that leads your prospect to want & need more information from you

Your Bottom Line
The important part of small business b2b web design and web marketing effort isn't to be overly concerned with the look of your web site, but to focus on the content and whether you are moving sales prospects to take action to contact you.