Small Business Marketing Consultant
Robert Hennessey
B2B
Marketing Consultant with Common Sense &
a Passion to Produce Results.
Creative
problem solver and accomplishment driven- P&L experience; have managed sales & marketing teams of 100 plus. Worked in public,
private and small start-up firms.
Management style honest and up-front-
Excels under pressure and maintains a sense of humor by instilling and gaining commitment from others in a team
environment.
CAREER HIGHLIGHTS
- Conceived and implemented new demand formula for evaluating
company’s market share position that led to re-evaluation of customer base and added $10 million in new
sales.
- Added a new customer
account base resulting in $26 million of domestic sales and generated $3.7 million in new government and export
sales in 18 months.
- Launched new product
segment that resulted in $8 million in sales and 18% net profit.
- Orchestrated most
successful product launch in company history resulting in $5 million of orders in one day.
- Conceived and
implemented first nationally successful point-of-purchase merchandising computer: high-end consumer product
sales increased 20% in one year. The Wall Street
Journal, Sales & Marketing
Management, and Inc. magazine noted this achievement.
CONSULTING COMPETENCIES
Business Plans, Strategic Marketing, Market Potential Analysis, Product/Service
Marketing, Sales Promotions, Channel Distribution Strategy, Sales Force Management/Reorganization
Training & Speaking
Seminar & Speaking: Small Business: "Customer Centric Marketing", Internet Marketing:
"Intelligent Email Marketing"
Consulting Industries
Cross Industry-Generalist
Special Concentrations: Start-Ups and reorganization in Manufacturing, Distribution, IT Services,
Internet, Professional Services & Retail
Consulting Area Specialties
Marketing-All; Strategic Planning, Small Business-Marketing; Sales Lead Generation, Internet-Email
Marketing, Direct Mail
RELEVANT CAREER POSITIONS
VP Sales/Marketing, VP Marketing, Kentile, Inc.
Chicago, IL
Gen. Mgr., Adv./Sales Promotion, Congoleum Corp Lawrenceville, NJ
National Sales Manager Congoleum Corp, Lawrenceville, NJ
Sales Promotion Manager, Mannington Mills, Salem, NJ
EDUCATION
MS Office Certificate, Computer Learning Center, Schaumburg, IL
Communispond Public Speaking Certificate, NYC, NY
BA Government & Law, Lafayette College, Easton, PA
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