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B2B Marketing Consultant for Small Business
Robert Hennessey

Marketing professional with common sense and a passion to produce results.

Creative problem solver and accomplishment driven- P&L experience; have managed sales & marketing teams of 100 plus. Worked in public, private and small start-up firms.

Management style honest and up-front- Excels under pressure and maintains a sense of humor by instilling and gaining commitment from others in a team environment.

CAREER HIGHLIGHTS

• Conceived and implemented new demand formula for evaluating company’s market share position that led to re-evaluation of customer base and added $10 million in new sales.
   
• Added a new customer account base resulting in $26 million of domestic sales and generated $3.7 million in new government and export sales in 18 months.
   
• Launched new product segment that resulted in $8 million in sales and 18% net profit.
   
• Orchestrated most successful product launch in company history resulting in $5 million of orders in one day.
   
• Conceived and implemented first nationally successful point-of-purchase merchandising computer: high-end consumer product sales increased 20% in one year. The Wall Street Journal, Sales & Marketing Management, and Inc. magazine noted this achievement. 

CONSULTING COMPETENCIES
Business Plans, Strategic Marketing, Market Potential Analysis, Product/Service Marketing, Sales Promotions, Channel Distribution Strategy, Sales Force Management/Reorganization

Training & Speaking
Seminar & Speaking: Small Business: "Customer Centric Marketing", Internet Marketing: "Intelligent Email Marketing"  

Consulting Industries
Cross Industry-Generalist 
Special Concentrations: Start-Ups and reorganization in Manufacturing, Distribution, IT Services, Internet, Professional Services & Retail

Consulting Area Specialties 
Marketing-All; Strategic Planning, Small Business-Marketing; Sales Lead Generation, Internet-Email Marketing, Direct Mail