Small Business Marketing & B2B Sales Leads

Small Business Marketing Plans

In order to be successful you need to begin with getting answers to questions about just how you will define your marketing success. We help you analyze your specific business situation to establish realistic performance criteria for your marketing plan that will guide the development and implementation of a targeted marketing effort. With this information, we can realistically project the amount and cost of the marketing effort required to meet your sales & profit goals. We call this MySalesPlan^sm.
 

We help you analyze your specific situation and come up with answers to the following:

• Establish Your Marketing Goals and Objectives

  • Introduce my company to the market (develop company brand)

  • Introduce my products or services to the market

  • Introduce a new product/service to an existing market or markets

  • Introduce a new product/service to new market?

  • Increase my market share

  • Stop market share erosion from competitors

  • Develop new market segments for my product/service

  • Increase profit margins

  • Improve my product service sales mix

  • Implement new pricing strategies

• Define Your Target Markets

  • Geography

  • Company size by sales volume, or number of employees, or both

  • We research specific data about each industry and target market segment including:
     

    Number of Businesses

    % Total Businesses

    Total Sales

    Avg. Sales

    Total Site Employees

    Avg. Site Employees

    Total Co Employees

    Avg. Co Employees

• Target Market Qualifiers- other unique aspects that further define your sales prospects

• Prospect Contacts by Title (B2B Mailing List)

• Conduct an Initial Marketing Assessment

• Review your current marketing materials & activities

• Review your strengths & weaknesses

• Review your key competitors' marketing materials

• Research current industry trends

• Define Current Client Business Problems

• short, medium and long term issues

• Formulate problems in a customer centric marketing prospective

• Outline Client Solutions (to above problems)

• Develop/Create Customer Centric Communications Messages

• Why your company

• Your solution/benefits

• Develop Benefit Claims

• Craft product/service benefits

• Create unique selling proposition

• Provide Specific Marketing Recommendations

  • Strategic recommendations short and long term

  • Tactical recommendations for immediate action items

  • Assessment of marketing distribution methods e.g. (trade advertising, direct mail, email marketing, telemarketing, etc.)

  • Promotional Offers

  • Timetable of specific marketing activities

  • Small Business Marketing Budget