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Below are ten small business marketing tips that will help you avoid the common everyday marketing mistakes of most small businesses in generating B2B sales leads. A good place to start in launching your small business or to grow your existing business is with a small business marketing audit. A systematic, critical, & unbiased review & appraisal of the basic objectives & communications strategies methods & procedures you employ in marketing your small business. This marketing audit will go a long way in assuring the success of your marketing efforts to grow your sales. Print 10 Common Mistakes In B2B Sales Lead Generation.

1. Not Marketing Your Small Business Consistently

• Biggest single mistake of all small businesses

• Not implementing a consistent marketing effort everyday

• Waiting to market until your need business or you are not busy

2. Not Marketing Your Small Business to a Defined Target Audience

• Trying to send the same marketing message to everyone doesn't work

• Know how each target audience you serve wants to be sold

• Gear your marketing communications efforts to each specific audience

3. Not Marketing Your Company Brand Consistently

• Build your brand identity and incorporate the same look & feel into all of your marketing communications materials

4. Not having a Layered & Diversified Marketing Plan

• Utilize an integrated marketing communications approach

• Employ a cross-section of media to get your message out

• Develop a web of communications to reach your target audience at different times & in different places build your brand & Unique Selling Proposition

5. Not Focusing on Current Clients

• Too often exclusively focused on bringing in new customers

• Expand relationships with current customers

• The cost to prospect for new customers is 3x more expensive than growing sales with existing customers

• You must do both to maximize success

6. Not Having a Customer Centric Marketing Message

• Don't use marketing messages that talk about capacities & capabilities

• Talk in the language of your customer

• Build initial rapport based on your customers needs not yours

7. Not Recognizing That Slow & Steady Wins the Race

• Marketing is a process & not instant pudding

• Marketing builds your business over time through consistent exposure

• One shot marketing programs almost never succeed

8. Not Getting Feedback

• Test your marketing assumptions & do customer audits

• Marketing is all about feedback & adjusting to achieve success

9. Not Developing a Unique Selling Proposition

• What makes your company different than your competitors?

• What makes your product or service different than your competitors?

10. Not Offering an Appropriate Incentive to Your Customers

• Provide an incentive that is valuable to your customer

• Avoid self-serving incentives like a free meeting