Marketing message alignment is the reason why many small business marketing fails learn how to use a customer-centric marketing message works.
Understanding the importance of your B2B marketing message is essential to your success. Most small business B2B marketing campaigns fail because they do not focus on the importance of the marketing message. Small business is unduly influenced by big business marketing's concern with the quantity of marketing messages not quality. This coupled with that fact that 99% of marketing messages are capacities and capabilities focused leads to a lot of wasted money that is rarely converted to an acceptable return on investment for every marketing dollar spent.
Marketing Message - The Wrong Message Capacities & Capabilities
Capacities and capabilities marketing is all about telling your prospective customers how great you are and all the wonderful things you can do for them. The problem with this type of marketing is that your prospects could care less about how great you claim to be and the things you can do for them. This is why most marketing does not generate the sales results we all seek.
All the B2B marketing messages your prospects receive are the same and so their eyes gloss over. The first principal of good marketing is to differentiate your brand and to get noticed. Yet, few people differentiate their company in any meaningful way and do not get noticed because they are sending the same unresponsive capacities and capabilities marketing messages as their competitors.
Marketing Message - The Right Message Customer Centric Marketing
Your prospective customers are only concerned about their specific problems. What they want to know is do you understand their problem and do you have a solution that will work for them. This is the essence of customer centric marketing.
Marketing Message - Message Alignment
Ideal B2B marketing message alignment is achieved when initial rapport is built with your prospect based on the realization by your prospect that you understand their business problems and you have indicated a willingness and ability to help them solve their problems.
You must put your customer first and not yourself in the communication messages you are delivering to your sales prospects. It is not about you it is about them. You will know when you have achieved the perfect message alignment you seek. When a prospect calls you and says, "I feel as if I already know you and want to meet you as soon as possible", you have achieved perfect alignment.
Your Bottom Line
If you are trying to differentiate your business from your competitors having a B2B marketing message that is properly aligned is critical to your marketing success. For more information, to put your small business marketing messages on track call now at 866-875-2534 or order our B2B marketing message services now so you can start marketing your small business more profitably.