Small Business B2B Marketing Blog

B2B Sales

Posted by Robert Hennessey on Wed, Apr, 11, 2012

B2B sales, or business-to-business sales, is different from selling to a consumer here are 5 tips for B2B sales. Instead of thinking “sales call,” treat the sales call as an interview. A business selling a product or service has a lot of competition, so the business must not only know all about the product or service, but it must know about the business it is approaching.

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Topics: b2b sales, business-to-business, business to business sales

Top 5 New Trends in B2B Sales

Posted by Robert Hennessey on Sat, Feb, 18, 2012

To maximize B2B sales staying up to date on the latest B2B sales trends is crucial to small business success. Doing so gives small business more influence with potential customers that might think that being small means you are not on the leading edge of the latest business trends. It also helps you garner more B2B sales because of the importance of these trends in converting more prospects into sales. To make 2012 a more fruitful year for your B2B sales, you may want to integrate the following trends into your B2B sales plans this year.

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Topics: b2b sales leads, b2b sales, small business b2b sales

How To Get B2B Sales Leads From Content Marketing

Posted by Robert Hennessey on Wed, Feb, 15, 2012

Content marketing gives small business a cost effective and proven way to generate B2B sales leads.

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Topics: small business marketing, content marketing, b2b sales leads, b2b sales

3 Reasons Why Not Email Marketing

Posted by Robert Hennessey on Thu, Jun, 30, 2011

For small businesses that want to develop b2b sales prospects engaging in mass market email-marketing blasts are a waste of time and money. Do not succumb to the allure of free postage costs and claims of instant sales lead activity. Why?

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Topics: small business marketing, b2b sales, business-to-business, B2B vs B2C marketing, b2b sales prospects, b2b marketing message, consultative selling, b2c sales

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