PHILADELPHIA, PA -- MyMarketingDept. Inc announced their Small Business B2B Marketing Trends & Tips for 2010. What trends will the New Year bring to small businesses that sell to other companies? The one thing we are sure of is the harsh reality that most business large or small are just now beginning to improve. 2010 will be challenging for everyone as we dig out of the biggest economic downturn since the great depression.
MyMarketingDept, Inc. is a small business and has a range of small business customers that they receive constant feedback from about what is and is not working for small business marketing. Bob Hennessey, President of MyMarketingDept says, “The most significant marketing trend 2010 for small business to adopt is to be sure you are consistently visible to your potential customers. 2010 is sure to be a fiercely competitive market.”
Here are some B2B marketing trends & tips for Small Businesses to grow in 2010:
Small Business B2B Inbound Marketing
You are probably most familiar with the outbound marketing approach. Outbound marketing is the traditional method of interrupting a potential client with a sales message about your products or services you want to sell them. Distribution examples of outbound marketing are telemarketing, trade shows, email blasts, print ads, TV/radio ads and mass-market, direct mail.
Inbound marketing strategies and techniques draw appropriate prospects and clients towards the business and its products/services without “hounding” a prospective client. Because most buyers today are skeptical and untrusting of just about everything, outbound marketing is becoming less effective. Buyers today are not going to trust you just because you say so, (reference Enron, Wall Street collapse, and Tiger Woods).
Skeptical customers are quickly making Inbound marketing a preferred marketing approach to traditional Outbound marketing because it more closely matches the way buyers want to make purchasing decisions. Buyers today are well-informed because they scour the Internet to learn about the products and services they intend to buy first.
Obtain Free Search Engine Results
Organic search engine results, the clicks to your website you do not pay for representing 75% of all clicks from search engines. Pay per Click, (PPC) advertising, only generates 25% of all clicks. Research has shown that organic traffic prospects and those generated from organic listings are smarter and last longer than prospects from PPC advertising that only lasts as long as you keep spending money. The choice is easy, develop more organic search engine traffic.
SEO Press Release Marketing
Not you father’s press releases of yesterday, today’s small businesses should produce press releases optimized for search engines. A properly optimized press release is one specially written for the Web. One SEO press release per month can be worth its weight in gold to small businesses looking to drive more targeted potential customers to their site and it is a fraction of the cost of paid search advertising.
According to Forrester Research, 63% of respondents accessed online videos at least once a week, from a study of 5,300 business and IT professionals globally. Website videos are capturing the attention of more viewers online and with the same impact as television. Sound and motion are more compelling than the printed word. Now producing videos and getting them to your website is easier than ever.
B2B Selling in 2010
Today because of the Internet, most of your buyers are finding you and learning about you before you find them. Therefore, you need to be actively involved in shaping the messages and reputation of your business online. The best way to do this is with SEO Press Releases, Video marketing, customer centric website, some social networking and implementing inbound customer-centric marketing and sales techniques.
Customer centric sales and marketing produces face-to-face sales meetings on a small business budget. How, simple it builds trust because your focus is on helping your prospective customers first before you begin to sell them anything. Selling becomes effortless because there is no sales pitch. Just put first the needs of your client first to become more successful and by doing so you will benefit too.
Do not forget why we do marketing in the first place, to make money. Do not be preoccupied with trying to figure out if your latest marketing program is getting “great advertising metrics”: such as hits, impressions, clicks, leads, newsletter sign-ups, and so on. The only real measure of successful marketing is qualified closing opportunities, and the only measure of sales success is actual sales.
While there are many things you can control the economy is not one of them. Avoid the typical marketing roller coaster that takes many small businesses and their money for a ride. Develop a plan to succeed and the determination to market your products and services consistently. Implement some or all of the marketing tips above for increasing your business success in the New Year.
About MyMarketingDept. Inc
MyMarketingDept Inc helps small business selling B2B services and products obtain face-to-face sales meetings that are affordable by having sales prospects call them. Using customer-centric B2B marketing lead generation principals, MyMarketingDept is leading the way in generating B2B sales leads to help small business sell more products and services affordably. MyMarketingDept is online at www.mymarketingdept.com. Their free marketing campaign analysis tool is available at SmartMarketingCampaign.
Contact: Bob Hennessey
Contact Phone: 866-875-2534