Small Business B2B Marketing Blog

3 Reasons Why Not Email Marketing

Posted by Robert Hennessey on Thu, Jun, 30, 2011

For small businesses that want to develop b2b sales prospects engaging in mass market email-marketing blasts are a waste of time and money. Do not succumb to the allure of free postage costs and claims of instant sales lead activity. Why?

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Topics: small business marketing, b2b sales, business-to-business, B2B vs B2C marketing, b2b sales prospects, b2b marketing message, consultative selling, b2c sales

B2B vs. B2C Marketing What's the Difference?

Posted by Robert Hennessey on Mon, Jun, 20, 2011

B2B versus B2C marketing comparisons are important to understanding when choosing the most effective marketing approach for your small business. Many of us really do not think about the differences between B2B Versus B2C Marketing. Not understanding and realizing these differences could cause you to waste a lot of time and money in your small business marketing decisions.

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Topics: small business marketing, small business b2b marketing, B2B vs B2C marketing

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