Writing effective business-to-business website content is critical to converting website visitors to leads and then customers. I think we can all agree that most business people go to the Web to find solutions to their business problems. Business people are not waiting around for someone to contact them and say, “Hey, I have a solution to your problem.”
Small Business B2B Marketing Blog
The game changing trend for business-to-business selling is the long embraced secret to sales success is ineffective. Over twenty years of belief in relationship selling as the way to sell complex large-scale business-to-business solutions is actually the least successful.
Before you start making excuses about why sales are not growing, first examine what you may be doing to create your own small business sales barriers.