Small Business B2B Marketing Blog

Business-to-Business Marketing

Posted by Robert Hennessey on Fri, May, 11, 2012

Business-to-business marketing tips to grow business-to-business sales.

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Topics: B2B marketing, business-to-business, business-to-business marketing

B2B Sales

Posted by Robert Hennessey on Wed, Apr, 11, 2012

B2B sales, or business-to-business sales, is different from selling to a consumer here are 5 tips for B2B sales. Instead of thinking “sales call,” treat the sales call as an interview. A business selling a product or service has a lot of competition, so the business must not only know all about the product or service, but it must know about the business it is approaching.

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Topics: b2b sales, business-to-business, business to business sales

Small Business Trends Business-to-Business

Posted by Robert Hennessey on Tue, Mar, 27, 2012

The game changing trend for business-to-business selling is the long embraced secret to sales success is ineffective. Over twenty years of belief in relationship selling as the way to sell complex large-scale business-to-business solutions is actually the least successful.

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Topics: business-to-business, business-to-business marketing, business to business selling

Interview With A B2B Marketing Professional

Posted by Robert Hennessey on Thu, Sep, 01, 2011

Interview with Bob Hennessey - What I have learned over 30 years of marketing that will benefit small business selling to other businesses.

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Topics: small business marketing, customer-centric marketing, business-to-business

3 Reasons Why Not Email Marketing

Posted by Robert Hennessey on Thu, Jun, 30, 2011

For small businesses that want to develop b2b sales prospects engaging in mass market email-marketing blasts are a waste of time and money. Do not succumb to the allure of free postage costs and claims of instant sales lead activity. Why?

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Topics: small business marketing, b2b sales, business-to-business, B2B vs B2C marketing, b2b sales prospects, b2b marketing message, consultative selling, b2c sales

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