Business-to-business marketing tips to grow business-to-business sales.
Small Business B2B Marketing Blog
B2B sales, or business-to-business sales, is different from selling to a consumer here are 5 tips for B2B sales. Instead of thinking “sales call,” treat the sales call as an interview. A business selling a product or service has a lot of competition, so the business must not only know all about the product or service, but it must know about the business it is approaching.
The game changing trend for business-to-business selling is the long embraced secret to sales success is ineffective. Over twenty years of belief in relationship selling as the way to sell complex large-scale business-to-business solutions is actually the least successful.
Interview with Bob Hennessey - What I have learned over 30 years of marketing that will benefit small business selling to other businesses.
For small businesses that want to develop b2b sales prospects engaging in mass market email-marketing blasts are a waste of time and money. Do not succumb to the allure of free postage costs and claims of instant sales lead activity. Why?