Sales lead generation is it an art or a science? Actually it is both, it is artful because it is creative; and it is scientific because hard data results are calculable and measurable.
Small Business B2B Marketing Blog
No one is more anxious to find a solution to the question, sales lead generation what works, than small business. Two marketing approaches customer centric marketing and inbound marketing are emerging as the leading methods in small business B2B sales lead generation. Both of these marketing approaches are built on a foundation of four basic sales lead generation marketing principles.