How can very small business-to-business firms really benefit from the wave of new social media marketing? Are you being overwhelmed by the learning curve of an increasing plethora of social media platforms like most everybody?
We know social media is changing the way we communicate and interact in our daily lives. But are these changes beneficial for small business, B2B marketing.
There seems to be no end to the new crop of new media specialists to help us learn and navigate this dizzying new marketing communications wilderness. Is it important to know all this stuff, what are the real results? Does having 500 Twitter followers, or 800 Facebook Likes and 300 LinkedIn connections increase traffic to your website, generate more sales leads and increase your sales? With all these new social media tools, have the basic principles of sound marketing actually changed?
And, in spite of all the hype, what are the facts about results regarding all the time and money being spent. In April of this year, a study from HubSpot reveals that 63% of B2B companies of all sizes aren’t generating leads from social media at all. Wow, see the shocked look on my face.
A survey of 600 small business owners across the United States indicates the dissatisfaction by 58% of small business owners regarding Facebook: