Like most things in business, marketing effectiveness needs to be tracked and key performance indicators (KPI) help us do just that.Read More
Small Business B2B Marketing Blog
One of the biggest problems small business B2B firms have when it comes to marketing their business is not identifying their target audience. But, how to create the marketing audience they need to reach. There has been a lot written about marketing personas, and these can be helpful, but most B2B companies know the make-up of their target market from a demographic and psychographic standpoint.
Should You Use Marketing Personas
The reason that many small business owners find business-to-business marketing difficult is because, it is difficult.
It’s a New Year and business owners are planning for success. This is the year for increasing my business is the hope of every small business. But we all know that hope is not a plan. So what is your plan? And, what marketing steps are you taking to ensure business growth this year?
Three pricing tips for your small business pricing strategy.
The top 5 problems and solutions small business
wants answers to in marketing their business.
How one small business benefited from the Internet and peer learning to project its brand nationally.
Why do most small businesses ignore marketing strategy and focus almost exclusively on marketing tactics? Maybe the reason stems from how most marketing is sold to small business.
Many people approach small business offering “marketing” as telemarketing, email marketing, social media marketing, web marketing, etc. No wonder small business owners get confused. None of these so called activities are marketing. They are marketing tactics used as part of the overall marketing process to deliver an organization’s marketing messages.
On the other hand, making the smart decision to decide to research and plan your marketing increases your ability to reach your goals. This is referred to as taking a strategic approach.
BusinessDictionary.com defines strategy as: