Small Business B2B Marketing Blog
Most B2B small businesses struggle with placing effective copy on their web pages. By effective, we mean website content that convinces your B2B sales prospects to contact your company.
A successful business-to-business marketing effort begins with identifying who your sales prospects are and how you can reach them.
For small businesses that want to develop b2b sales prospects engaging in mass market email-marketing blasts are a waste of time and money. Do not succumb to the allure of free postage costs and claims of instant sales lead activity. Why?