Small Business B2B Marketing Blog

How to get better B2B Marketing Results…Like Sales

Posted by Robert Hennessey on Tue, Nov, 18, 2014

I f you’re like me and know that the days of bombarding sales prospects with your latest sales pitch is over. Then you’ll want to learn more about how B2B sales prospects use the Web today and how we can serve the needs of these business professionals that creates a Win/Win for everybody.
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Topics: small business marketing, B2B marketing, b2b sales prospects

B2B Website Content That Sells

Posted by Robert Hennessey on Tue, Dec, 17, 2013

Most B2B small businesses struggle with placing effective copy on their web pages. By effective, we mean website content that convinces your B2B sales prospects to contact your company.

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Topics: B2B content marketing, b2b sales prospects, B2B website content

Where Are Your Business-to-Business Sales Prospects?

Posted by Robert Hennessey on Tue, May, 28, 2013

A successful business-to-business marketing effort begins with identifying who your sales prospects are and how you can reach them.

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Topics: b2b sales prospecting, b2b sales prospects, business-to-business sales prospects

3 Reasons Why Not Email Marketing

Posted by Robert Hennessey on Thu, Jun, 30, 2011

For small businesses that want to develop b2b sales prospects engaging in mass market email-marketing blasts are a waste of time and money. Do not succumb to the allure of free postage costs and claims of instant sales lead activity. Why?

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Topics: small business marketing, b2b sales, business-to-business, B2B vs B2C marketing, b2b sales prospects, b2b marketing message, consultative selling, b2c sales

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